Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China’s Winter Olympics nears

1 month ago 22
As Beijing’s censorship of tennis player Peng Shuai’s explosive sexual assault allegation against a former senior Chinese official reverberated around the world, the sport’s household names, from Roger Federer and Serena Williams to Novak Djokovic and Naomi Osaka, began speaking out.On December 1, the Women’s Tennis Association announced it was suspending its tournaments in China. There has been silence, however, from major corporate sponsors, such as Adidas, which have worked with Peng for…
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