Design firms find new business in the metaverse as Covid-19 drives interest in virtual world

3 months ago 33
For over 10 years, Kenny Ng’s Hong Kong design production company Kenal Group hummed along, designing billboards and planning events for a variety of clients. But the Covid-19 outbreak in 2020 threw his business into disarray, forcing Ng, in his 40s, to search for new revenue streams.Much to his surprise, he found his answer in one of technology’s hottest buzzwords: the metaverse. Over a few weeks starting last November, Ng put together a new studio named PanGu, with about 10 designers…
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